Qualcare Jamaica

About

Organization

Our policy is to work with a fairly flat organization. We aim to have more field/sales and delivery representatives, with less emphasis on administrative staffing. This is intended to strengthen our capacity to give first-class customer service, which in turn, will drive growth.

As an indicator of our potential to increase our product portfolio, our field force coverage is as good as, or superior to competitors whose sales turnover is more than twice that of ours.

We first started operations as a distributor of pharmaceuticals. In 2003 we decided to diversify and entered into agreements to distribute a number of consumer lines. To ensure the success of both pharmaceutical and consumer products, in 2006, we organized the company into the two respective divisions, with different sales, marketing and support teams.

We have been able to quickly introduce and make new product launches into successful market leaders, including Silk Soy, Langer’s and Liquifruit Juices.

The Consumer Division

The Consumer Division was established in June 2003. We were able to establish Silk Soy as the leading high end soy milk in Jamaica within one year of introduction. This was followed by the phenomenally successful introduction of Langers juices which has captured a large percentage of the shelf stable juice business. Our marketing and promotional strategies have made Langers a household name in less than two years. Using our proven strategies we have launched the LiquiFruit line and are experiencing similar success. This rapid expansion will continue as we develop existing business and introduce new lines and products.

Qualcare Limited was founded in July 1999, and commenced operations in March 2000.

The founding directors were previous employees of Novartis Pharmaceuticals, with a combined experience in the pharmaceutical industry of over forty years. They were instrumental in building their organization and developing sales – driving Novartis to the forefront of the pharmaceutical industry in the Caribbean.

Main Business Objectives

1. To provide an efficient distribution service to all healthcare professionals and retail outlets in Jamaica.

2. To distribute/market pharmaceutical and consumer products of the highest quality – always putting quality first.

3. To conduct business in an ethical and responsible manner, paying due regard to the interests of our consumers, employees, stakeholders, and business associates.

4. To ensure that we satisfy all statutory and environmental obligations, and function at a high international level in all facets of our operations.

5. To pursue continuous growth and improvement in efficiencies and services.

Services Offered

Qualcare distributes to more than 2,000 pharmacies, doctors, hospitals, clinics, supermarkets, service stations and shops in Jamaica. We provide a very efficient island-wide delivery service that ranks among the best in the region.

We are distinguished from the regular “buy and sell” distributor in that, we offer marketing and promotional support as value-added services to our principals.

We have employed our own medical representatives and promoters, for the promotion of a number of pharmaceutical specialties.

We also undertake our own advertising and promotional campaigns for our consumer lines, including Blistex, Storck, Palmers, Langers, Silk and LiquiFruit.

Company Performance

Thanks to a dedicated team, sound marketing plans and executions, we have enjoyed strong and above average growth of 20-30% per annum in the last few years. We plan to continue to invest in strengthening the organization to ensure that we can deliver a first world service to our customers. This, in the end, will be a strong determinant in our future development and market share.

Summary

Qualcare Limited is a fast growing distribution and marketing company with a team that has a track record of accomplishment.

Our international experience and contacts have given us the edge in setting up a company that operates at a high international level, and goes beyond the usual “buy and sell” operation of the typical distribution company.

Qualcare’s commitment to excellence and high standards has been the driving force that has contributed to our rapid growth. This commitment to excellence will sustain our continuous development and will be mutually rewarding to our principals and stakeholders.

Quality products........For Life